Partner with the CEO and executive leadership to define and own the company’s global go-to-market and growth strategy, including long-term roadmap and resourcing decisions.
Own executive-level revenue and pipeline targets, setting strategy and accountability for demand generation outcomes across marketing channels.
Serve as the executive owner of cross-functional alignment across marketing, product, sales, and customer success, resolving priority and resourcing tradeoffs.
Design and oversee the marketing operating model, including prioritization frameworks, resourcing strategy, and performance management for the marketing function.
Set and approve external communications strategy and brand positioning, including executive-level oversight of PR, messaging, and reputation management.
Own marketing org design, hiring strategy, and budget authority, including final decision-making on spend, vendors, and ROI measurement.
Own product marketing efforts within existing customers to increase usage and create expansion opportunities
Ensure high-quality execution of PR and communications through oversight and review.
Make data-driven decisions, establish metrics approach to brand-building strategies, manage the marketing budget, and track ROI on projects

8+ years of marketing leadership spanning content, product marketing, brand management, and analytics on both agency and brand sides
5+ years of experience working in B2B SaaS
Experience scaling marketing functions across growth stages
Significant experience in growth marketing, specifically, including go-to-market strategies, utilization of digital and social channels to increase brand awareness, and focus on lead generation and building healthy sales pipelines
Experience presenting strategy and performance to executive teams or boards
Experience at a rapidly growing startup company, with “roll up your sleeves” mentality, an understanding of ambiguity, and ability to shift priorities as needed
High attention to detail, even under urgent or high-pressure circumstances
Experience working in a fast-paced startup environment
Passion for our mission and the desire to make an impact in the world through technology

Director of Marketing

Key skills