The Web Analyst will play a crucial role in transforming web data into actionable insights that guide business decisions, improve user experience, and optimize online performance to advance the mission of clean transportation.
This position will be responsible for measuring and analyzing the performance of our website properties, serving as a key bridge between marketing, web, and program teams to demonstrate the impact of our digital initiatives.
A strong understanding of Google Analytics, Google Tag Manager, and data layer management are essential.
The Web Analyst will report to the Senior Website Manager and work closely with cross-functional teams to achieve organizational goals.

A Bachelor's degree in a quantitative field (e.g., Marketing, Statistics, Computer Science) or equivalent professional experience, and 3+ years of experience in a web analyst or similar role, with a strong focus on data measurement and analysis.
Demonstrated expertise in Google Analytics (GA4 is a must) and Google Tag Manager (GTM).
Strong analytical and problem-solving skills, with a natural curiosity to learn and draw meaningful conclusions from data.
Excellent communication skills, with the ability to present complex data and insights to both technical and non-technical stakeholders.
Desired Qualifications:
Experience in clean transportation technology industry or nonprofits.
Experience with WordPress CMS.
Understanding of HTML, CSS, and JavaScript for GTM implementation is highly desirable.
Experience in integrating web data with third-party platforms, such as a CRM (e.g. Salesforce) and/or a data warehouse/lake environment.
Experience with heat mapping tools (e.g. FullStory, Microsoft Clarity).

100% company paid comprehensive health benefits for Medical, Dental, Vision, Short Term Disability, Long Term Disability and Life Insurance
Retirement plan with generous company contributions
FSA for Health and Dependent Care
3 weeks of vacation time in the first year of employment
11 paid company holidays
Paid sick time
Paid family leave
More!

Web Analyst

Key skills