Marketing Manager

Role Overview

• Increasing brand awareness and engaging existing and potential customers across all digital channels within 3 businesses (ECS,TCI & KTS) and 3 segments (Battlespace, Datalinks & SMS).
• Responsible for the development and execution of targeted marketing strategies for each product segment aimed at supporting the Business Development teams in their sales strategies; an end-to-end digital journey that provides existing and potential customers, potential employees and potential business partners with tailored, relevant messaging and an experience that sets us aside from the competition.
• Managing of the website administrator to ensure the websites are accurate, up to date and reflecting the latest products and capabilities in line with the sales and marketing strategies and objectives.
• Continually monitoring market developments and competitive analysis, assisting in market research projects and feedback findings to the business.
• Design and implement a social media strategy per segment based on your research of current social trends within the industry’s.
• Management and mentorship of the Marketing Team providing guidance, mentorship and support to achieve departmental goals and ownership of the creation of related marketing collateral to align with the marketing strategies.
• Monitoring, analyzing, and reporting results, via appropriate KPI’s, and utilize performance data to inform improvement areas for future strategies.
• Creation of, and adherence to, annual marketing budgets required to execute the strategies whilst remaining in-line with the business’s financial targets.
• Work collaboratively with the Leadership Team and Sales & Marketing Administrator, to develop and execute marketing campaigns for various trade shows & events throughout the year.
• Develop and implement a marketing process to support the end-to-end Product Launch Process.
• Work closely with the appropriate Sales Leader and Engineering teams to develop marketing material for the launch of new products in-line with this process.
• Own and manage relationships with external partners to: Produce creative briefs for our agencies and project manage the production and delivery of digital marketing campaigns and other deliverables.
• Work with internal stakeholders to provide all required digital marketing toolkits.
• Devise, develop and implement digital marketing campaigns to promote events, new product launches, new literature, and other key business developments.

Requirements

• 5+ years of work experience in Marketing, Digital Marketing.
• Minimum of two (2) years managing a staff, proven success in leading teams and improving performance.
• A sound understanding of digital marketing channels, tools and techniques.
• Excellent verbal and written communication skills, with a proven ability to engage customers.
• Strong commercial acumen and excellent people skills essential.
• Excellent organisational and project management skills with the ability to prioritise and manage tight deadlines.
• A good working knowledge of all Microsoft Office packages (Outlook, Word, Excel and PowerPoint).
• Previous experience working within a digital marketing position.
• Experience with CRM systems and email marketing packages.
• Requires to be a US Citizen.

Benefits

• Generous and flexible paid time off including paid personal time off, caregiver, parental, and volunteer leave
• Competitive health insurance plans and 401(k) match, with benefits starting day one
• Competitive and performance-based compensation packages and bonus plans
• Educational assistance, leadership development programs, and recognition programs