About this role

Plan, build, and run integrated, omni-channel campaigns that turn interest into pipeline.
Lead customer advocacy storytelling through the creation and amplification of customer success stories.
Manage program plans, timelines and deliverables.
Create landing pages, emails, social posts, and sales enablement aligned to brand guidelines.
Run and optimize LinkedIn and Meta campaigns (audience building, creative, copy, budgets, tracking, and reporting).
Collaborate with cross-functional teams to prioritize messaging, manage program timelines, and ensure successful execution.

5+ years in B2B tech marketing (demand gen, field/programs, or integrated campaigns) with measurable pipeline impact.
Proven end-to-end ownership of omni-channel campaigns and webinars.
Demonstrated ability to create customer stories and to collate inputs across Sales, Delivery, and leadership.
Experience using Hubspot, Salesforce, Marketing intent platforms, LinkedIn, Figma, Canva, or equivalent.
Clear, concise writing and editing skills; comfortable producing on-brand copy and updating decks.
Excellent project management, communication, and cross-functional collaboration skills.
Assets: Graphic design skills; familiarity with the ServiceNow ecosystem.

Marketing Programs Manager

Key skills