Director Product Marketing, Study Experience (Remote)

Medidata Solutions is a leader in powering smarter treatments and healthier people through digital solutions for clinical trials. The Director of Product Marketing for Study Experience will drive awareness and sales materials while managing marketing activities for Study Experience products and AI capabilities. This role requires collaboration with multiple teams to develop go-to-market plans and communicate product positioning effectively.

Responsibilities:

• Support the development and execution of Study Experience solutions go-to-market planning, including positioning, messaging, sales enablement materials, internal and external communication materials, promotional activities, evidence of value and other deliverables, as appropriate
• Support the development of offerings that leverage our next-generation AI-enhanced capabilities
• Support the development of offerings that leverage Medidata's Diversity Program
• Support the development of offerings that leverage our AI services and applications that span predictive site selection and forecasting
• Collaborate with product teams to develop value propositions and key messages, based on a robust understanding of products, customer needs, and competitive differentiation
• Collaborate with marketing teams to deliver a strong value prop and messaging that helps Medidata create separation between us and the competition
• Partner with sales and customer success to create case studies
• Partner with Market Intelligence and Analyst Relations to tell our story and gain valuable feedback to consider for future strategy decisions
• Incorporate competitive and market intelligence into the analysis required to arm the field against the competition and highlight our market strength
• Conceive and create thought leadership and educational content to broaden the awareness and understanding of our products

Requirements:

• Education: Bachelor's degree in Life Sciences or Data Sciences, or equivalent experience; Master's degree or MBA preferred
• Minimum of 7 years of related experience, with knowledge and experience in the healthcare and life sciences industry, especially in AI-enhancing technology in clinical trials
• Knowledge and experience in the development, marketing, and/or sales of Study Experience solutions in the healthcare/life sciences industry
• This position requires both creative and analytical skills and the ability to clearly articulate complex concepts for maximum understanding
• Strong GTM development, presentation, collaboration and communication skills and the ability to build strong working relationships with multiple stakeholders across the business
• Excellent writing and editorial skills and proven content creation experience
• Partner cross-functionally with product, sales, marketing and offering management to enable strong market readiness and successful adoption and traction of products in market
• Experience in designing and executing marketing and communications programs
• Self-motivating, able to assume responsibility and work autonomously in a professional manner