Work with the Senior Director of Marketing Operations and the North and South American marketing teams to develop and execute a comprehensive digital marketing strategy aligned with the company's overall business goals and objectives.
Be the subject matter expert for marketing operations in the Americas. Support the field marketing teams in your regions.
Partner with Content and Web teams to ensure marketing automation programs and landing pages follow technical SEO best practices.
Ensure forms, tracking, and automation logic support (and don’t break) crawlability, page performance, and organic conversion.
Develop data-driven metrics and reporting to determine the ROI of digital marketing activities and provide key reporting and insights to the regional marketing teams.
Be an evangelist, champion the use of digital technology and best practices within your region. Promote collaboration and knowledge sharing across functions to establish and support a robust digital ecosystem.
Use your data-driven mindset to find areas where we are underperforming and test automated fixes.
Collaborate closely with the wider marketing team, sales, and the sales operations teams to ensure campaigns are hitting their mark
Lead the production of inspiring digital campaigns which build the brand and drive revenue.

3+ years of experience working in a marketing discipline with a focus on marketing automation or marketing operations.
High degree of experience with Marketo
Knowledge of Velocity Scripting or a non-Marketo equivalent (eg. AMPscript. etc)
A strong attention to detail
Experience working in Salesforce to facilitate marketing operations.
Working knowledge of technical SEO fundamentals (crawlability, indexing, redirects, metadata, and page performance).
Experience running complex nurture/journey campaigns in a B2B context.
Experience working with APIs and Webhooks either directly, or through middleware tools such as Zapier, Make, N8N, etc
Intermediate knowledge of Zapier or an equivalent tool (Make, N8N, etc).
High level of expertise with HTML for use in both email marketing and landing pages. You can build email campaigns and landing pages with ease.
Basic/Introductory knowledge of Python or knowledge of coding steps in Zapier. You’ve dabbled.

Flexible working environment – a remote-first culture with coworking options available
Generous leave plans – including, parental leave, birthday leave, and a purchased annual leave program
Health and wellness support – through a wellness allowance and employee wellbeing initiatives
Comprehensive learning support – generous study and training allowance plus paid study leave
Creative, modern workspaces – designed to inspire when you're not working remotely, plus access to coworking spaces via our global WeWork membership if you work remotely, but like to get out of the house sometimes
Motivated, inclusive team – work alongside industry experts and fresh talent
Recognition programs – celebrate achievements with our Legend and Kudos award

Marketing Automation Specialist

Key skills