Director of Marketing Operations

Role Overview

• Own the marketing planning and execution framework across national campaigns, promotions, partnerships, and franchisee-facing initiatives.
• Translate strategic direction from the VP of Marketing into clear project plans, timelines, deliverables, and ownership assignments across the marketing team.
• Serve as the primary integrator across marketing functions (creative, digital, social) to align sequencing, dependencies, and on-time delivery across all marketing channels.
• Maintain and govern the master marketing calendar, ensuring visibility into priorities, dependencies, and capacity.
• Oversee the marketing planning and cross-channel execution of systemwide retail campaigns and product launches.
• Establish and lead a scalable marketing request intake and prioritization system that balances internal and franchise needs.
• Build and scale marketing workflows, tools, and systems that drive efficiency, accountability, and consistent execution.
• Diagnose and remove operational bottlenecks across campaign development, asset production, and cross-functional handoffs.
• Develop documentation, SOPs, and playbooks that create repeatable marketing execution processes.
• Establish and oversee campaign tracking frameworks that define clear objectives, timelines, ownership, and success metrics.
• Lead recurring campaign reviews and execution retrospectives to identify operational improvements.
• Directly manage members of the marketing team, providing prioritization support and execution accountability.
• Foster a culture of clarity, ownership, and operational excellence within the marketing department.
• Define and maintain integrated timelines, milestones, and deliverable frameworks for agency-supported initiatives.
• Present campaign plans, performance updates, and operational improvements to leadership as needed.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred.
• 7+ years of experience in marketing, marketing operations, or cross-functional project leadership in a multi-location or franchise environment
• Experience supporting marketing in a franchise or multi-location consumer brand environment strongly preferred.
• Proven experience building and improving processes, workflows, and planning systems that increased team efficiency and execution quality
• Demonstrated success leading cross-functional initiatives with multiple stakeholders and competing priorities
• Strong understanding of how creative, digital, and social marketing functions operate (without needing to own channel execution)
• Experience establishing campaign planning rhythms, roadmaps, and capacity management in a rapidly growing organization
• Prior people management required
• Proficiency with project management and collaboration tools (Asana, Monday.com, Google Workspace, BI/reporting tools such as Power BI, etc.)

Benefits

• 401(k) matching
• Bonus based on performance
• Competitive salary
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Training & development
• Wellness resources