Own the marketing planning and execution framework across national campaigns, promotions, partnerships, and franchisee-facing initiatives.
Translate strategic direction from the VP of Marketing into clear project plans, timelines, deliverables, and ownership assignments across the marketing team.
Serve as the primary integrator across marketing functions (creative, digital, social) to align sequencing, dependencies, and on-time delivery across all marketing channels.
Maintain and govern the master marketing calendar, ensuring visibility into priorities, dependencies, and capacity.
Oversee the marketing planning and cross-channel execution of systemwide retail campaigns and product launches.
Establish and lead a scalable marketing request intake and prioritization system that balances internal and franchise needs.
Build and scale marketing workflows, tools, and systems that drive efficiency, accountability, and consistent execution.
Diagnose and remove operational bottlenecks across campaign development, asset production, and cross-functional handoffs.
Develop documentation, SOPs, and playbooks that create repeatable marketing execution processes.
Establish and oversee campaign tracking frameworks that define clear objectives, timelines, ownership, and success metrics.
Lead recurring campaign reviews and execution retrospectives to identify operational improvements.
Directly manage members of the marketing team, providing prioritization support and execution accountability.
Foster a culture of clarity, ownership, and operational excellence within the marketing department.
Define and maintain integrated timelines, milestones, and deliverable frameworks for agency-supported initiatives.
Present campaign plans, performance updates, and operational improvements to leadership as needed.
Requirements
Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred.
7+ years of experience in marketing, marketing operations, or cross-functional project leadership in a multi-location or franchise environment
Experience supporting marketing in a franchise or multi-location consumer brand environment strongly preferred.
Proven experience building and improving processes, workflows, and planning systems that increased team efficiency and execution quality
Demonstrated success leading cross-functional initiatives with multiple stakeholders and competing priorities
Strong understanding of how creative, digital, and social marketing functions operate (without needing to own channel execution)
Experience establishing campaign planning rhythms, roadmaps, and capacity management in a rapidly growing organization
Prior people management required
Proficiency with project management and collaboration tools (Asana, Monday.com, Google Workspace, BI/reporting tools such as Power BI, etc.)