Develop insights-led new product introduction (NPI) strategies and assets, with continuous refinement and oversight through product lifecycle.
Plan and execute assets including imagery, messaging, above and below the fold etail, and digital/social ads for ecommerce and marketing, ensuring proper, on-time delivery within HP systems for launch readiness.
Collaborate closely with product marketing leads, product management, Go-to-Market, and regional marketing teams to bring the 4Ps of marketing to life.
Inspire and manage agencies to develop impactful, high-caliber work.
Forecast and manage budgets for your projects.
Support the development of product value propositions.

Knowledge of marketing principles, practices, tactics and tools.
Understanding of strategic communications planning and how it informs world class briefs and therefore world class creative.
Understanding of the role of creative across the mix with the ability to ascertain great from average creative.
Experience in managing multiple concurrent projects or programs from insights to in-market (including production).
Exceptional writing—must be able to influence and write messaging.
Experience in creative production for optical and digital photography, optical and CGI video, and traditional advertising production (digital, social, etc.).
Curiosity of AI and high appetite to learn and use approved AI tools.
Exceptional project management skills.
Pragmatic approach to managing curve balls—someone who always finds a way to “get it done.”
You are unfailingly diplomatic and openly consultative.
You can ably manage budget planning and process.
You are excited to lead by example, and mentor less experienced team members.

New Product Introduction Marketing Lead – Hybrid Systems

Key skills