Guest Engagement Lifecycle Marketing Manager

Role Overview

• The Guest Engagement/Lifecycle Marketing Manager serves as the strategic lead and primary client liaison for omnichannel guest engagement initiatives.
• This role is responsible for owning the planning, execution, and performance of engagement programs, driving cross-functional collaboration, managing client relationships, and ensuring alignment with broader business and growth objectives.
• The Manager leads day-to-day operations of engagement programs while contributing to long-term engagement strategy, optimization, and innovation.
• Own the end-to-end campaign lifecycle across Email, SMS, Push, and In-App messaging—from strategy and planning through execution, measurement, and optimization.
• Develop and maintain an integrated omnichannel marketing calendar, including loyalty initiatives and targeted offer strategies.
• Lead campaign performance reviews, translating results into clear, data-backed recommendations that drive incremental engagement and revenue.
• Serve as the primary point of contact for key clients, proactively managing expectations and strengthening long-term partnerships.
• Lead recurring status meetings, present performance insights, and synthesize client feedback into actionable plans and priorities.
• Oversee the development of clear, actionable creative briefs across email, app, web, SMS, and loyalty touchpoints.
• Ensure all messaging aligns with brand voice, tone, and strategic objectives while maintaining consistency across channels.
• Manage review and approval workflows across clients and internal creative, production, and technical teams.
• Own execution timelines, resource planning, and campaign QA to ensure accuracy, consistency, and on-time delivery.
• Set and facilitate meeting agendas; track deliverables, dependencies, and follow-ups to drive accountability.
• Contribute to documentation, workflow optimization, and process improvements across engagement tools and platforms.
• Partner with analytics and data teams to translate reporting into meaningful business insights and recommendations.
• Analyze campaign performance, customer behavior, and engagement trends to inform future strategy and experimentation.
• Regularly present insights, learnings, and next steps to clients and internal stakeholders.
• Provide guidance and support to junior team members including Coordinators and Specialists.
• Mentor and develop talent, fostering a culture of collaboration, ownership, and continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 4–6 years of experience in customer engagement, CRM marketing, account management, or agency-side marketing execution
• Experience working with enterprise engagement platforms such as Braze, Attentive, Sparkfly, or similar tools
• Proven ability to manage and optimize cross-channel marketing programs at scale
• Strong client-facing experience with a demonstrated ability to build trusted, consultative relationships
• Exceptional written, verbal, and presentation skills
• Strong project management skills and experience leading cross-functional teams
• Highly organized, detail-oriented, and results-driven
• Proficiency in Google Workspace, Microsoft Office Suite, and project management platforms (Monday preferred)

Benefits

• Professional Development & Growth