Lead the development and execution of strategic public relations and communications plans that support business goals, brand visibility, and thought leadership initiatives
Direct and oversee the work of Baird’s external PR partners to ensure strong alignment and impactful results
Train, prepare, and guide Baird spokespersons for media engagement, including messaging, briefing, and pitching
Provide direction to PR Coordinators on handling media inquiries and recommending appropriate response strategies
Collaborate across the PR and Marketing & Communications teams to track project outcomes and amplify key media coverage internally and externally
Lead video production efforts for media outreach and business development initiatives.

Bachelor’s degree in Public Relations, Journalism, Communications, Marketing, or a related field
5+ years of public relations experience; financial services or related industry experience is a plus
Ability to manage multiple priorities, meet deadlines, and thrive in a fast‑paced, team‑oriented environment
Strong writing, editing, communication, and organizational skills, with the ability to build consensus and advise senior leaders
Proficiency in Microsoft Office (Word, Excel, PowerPoint) and familiarity with social media, video project management, and other communications disciplines
A strategic mindset, strong customer service orientation, and the ability to quickly understand complex topics and translate them into clear messaging.

Senior Public Relations Specialist

Key skills