Develop and execute email and SMS campaigns using marketing automation tools such as Salesforce Marketing Cloud, Adobe, HubSpot, or similar platforms.
Creating and monitoring complex personalized journeys, triggers, and automation.
Leverage CDP-powered segmentation to continually improve campaign performance.
Create and automate a reporting cadence to provide actionable insights and opportunities to test and improve.
Execute segmentation strategy by using data and creativity to explore and test new segments.
Leverage data and AI to identify opportunities for A/B testing in segmentation and messaging to optimize key performance indicators (KPIs).
Execute and monitor retention and loyalty initiatives for the Nestle Professional Solutions Division.
Report on and recommend opportunities to drive customer loyalty and increase customer lifetime value.
Execute on lapsed customer campaigns to re-engage and warm.
Execute the launch of new tools for marketing automation, email marketing, and AI marketing. Test and learn with AI marketing tools and position them within the organization.
Collaborate with cross-functional stakeholders including brand teams, data teams, and sales teams on enterprise campaigns and 1st party data collection initiatives.
Help with documenting and communicating standardization and process with team and cross-functional stakeholders.

Bachelor’s Degree or higher in Marketing, Communications, Digital Marketing, or related field
2+ years Digital Marketing experience, CLM execution, and reporting.
Detail oriented with proficient organizational, project management, and communication skills
B2B experience a plus
Proficient in creating and executing email and automation campaigns in Salesforce, Adobe Marketo, HubSpot, or similar systems
2+ years of email and lifecycle marketing experience; proven track record of developing lifecycle and email marketing strategies (B2B and/or startup experience a plus)
Excellent written and oral communication skills
Previous experience integrating with a CDP, and connecting systems a plus
Project management experience would be a plus
Outstanding creativity, organizational and analytical skills, including storytelling
Demonstrated communication, relationship building, and team/collaborative skills.
Positive attitude and a willingness to embrace change in a growing and evolving business
Self-motivated, enthusiastic to learn, proactive, and a strong ability to independently problem-solve

Digital Marketing Automation Specialist

Key skills