Product Marketing Specialist

Apptegy is a company dedicated to transforming how schools communicate and shape the future of education. They are seeking a Product Marketing Specialist to support competitive research, product positioning, and sales enablement within a B2B SaaS environment. The role involves collaborating with various teams to translate market intelligence into actionable insights and maintain messaging consistency across different platforms.

Responsibilities:

• Support ongoing competitive research across Apptegy’s core markets, including competitors, pricing models, feature differentiation, messaging, and positioning
• Analyze win/loss data, RFP outcomes, and sales feedback to identify trends, gaps, and opportunities
• Translate market intelligence and research into actionable insights that inform: Product positioning and messaging, Value propositions and differentiation, Go-to-Market enablement
• Maintain and evolve competitive intelligence assets such as battlecards, comparison matrices, FAQs, and objection-handling guidance
• Partner with Product and Client Experience to incorporate customer insights, adoption trends, and voice-of-customer feedback into product roadmaps, adoption programs, and messaging
• Support the shaping product and solution positioning aligned to market needs and buyer personas
• Ensure messaging consistency across RFPs, sales materials, marketing assets, and internal documentation
• Help create and maintain core sales enablement materials such as one-pagers, pitch decks, FAQs, and internal documentation that support adoption
• Support the development and refinement of high-impact proposal responses that reflect current positioning, clear differentiation and competitive market strengths
• Conduct RFP scans and analysis to surface patterns in buyer requirements and competitor behavior
• Contribute to proposal writing and reviews as needed, with a focus on clarity, value-based messaging, and differentiation

Requirements:

• 1–3 years of experience in marketing, product marketing, communications, or a related field in a B2B SaaS environment (including internships or early-career roles)
• Strong written and verbal communication skills, with the ability to explain technical or complex information clearly and concisely for different audiences
• Comfort working cross-functionally and incorporating feedback from multiple stakeholders
• Ability to learn product capabilities, customer needs, and market dynamics, then translate them into messaging and content that supports launches and adoption
• Strong organizational skills, attention to detail, and follow-through when managing multiple requests and timelines
• Experience in influencing competitive win rates across market segments, including RFP win rates
• Exposure to SaaS, EdTech, GovTech, or B2B marketing environments, ideally with experience supporting a product marketing or go-to-market function
• Experience contributing to RFPs, proposals, or other structured written responses
• Familiarity with K–12 education or public-sector audiences
• Demonstrated curiosity and a willingness to dig into product details, customer feedback, and competitive signals to inform your work