Marketing Manager

Role Overview

• Develop strategies, goals, and objectives to meet/exceed sales projections and grow author brands
• Clearly articulate and communicate the vision, purpose, and product/product suite positioning for each title and/or brand
• Present marketing plans or updates at key meetings with authors, agents, sales teams, and company executives
• Lead display and promotion at appropriate events or conferences to support authors and product sales
• Review and provide input on select manuscript submissions ensuring the voice of the consumer is heard in acquisitions
• Participate in sales conference, imprint strategy meetings, and potential external partner presentations
• Proactively participate in weekly marketing meetings
• Direct process for product titling, cover design, creative collateral, back cover copy, metadata, and more for new titles
• Manage selected author/agent and other partner relationships, delivering timely, clear, and concise communication/responses to all inquiries
• Develop, schedule, execute, and track marketing campaigns bridging traditional and digital formats and venues (social media, Amazon placement, events, media relations, email, advertising channels, etc.)
• Coordinate with internal and external teams to move campaigns from concept to execution, ensuring seamless handoffs, clear direction, and alignment across email, social, Amazon, and paid advertising initiatives
• Manage fiscal year marketing budget for assigned projects
• Extract, assess, and communicate performance measures of marketing campaign effectiveness across digital and traditional marketing platforms, publicity venues, and sales channels
• Track sales figures using Amazon Central, POS tracker and other tools
• Research, document, analyze, and track author profiles to assess and develop their platform footprint (e.g., websites, social media, consumer engagement, etc.)

Requirements

• 4-5 years of general marketing, digital marketing, public relations, or marketing/public relations/ad agency experience.
• Bachelor’s degree in business, marketing, public relations, or strategic communications; or equivalent work experience.
• Familiarity with Christian authors and media outlets a plus.
• Solid understanding of marketing and consumer behavior principles.
• Familiarity with marketing best practices, metadata application, and project management.
• Experience managing multiple, competing priorities, duties, and/or projects.
• Strong organizational and time management skills with attention to detail.
• Must be able to work independently under tight deadlines and possess the skill to set priorities and solve problems.
• Excellent interpersonal skills with ability to apply tact and diplomacy.
• Excellent verbal and written communication skills, with the ability to craft clear, compelling marketing copy for a variety of audiences and channels.

Benefits

• Equal opportunity employer
• Reasonable accommodation for qualified individuals with disabilities