Senior Account Executive, K12

Role Overview

• Learn Niche inside and out by participating in Onboarding sessions and meeting cross-functional partners
• Build strong foundational knowledge of the Niche Core products and Niche Engage
• Shadow Partnership Executives in various segments to observe best practices related to communicating the Niche product offerings, and how to best position the products based on the customer needs and goals
• Partner with Business Operations & Analytics to understand our campaign performance data and value narrative
• Conduct sales demos pitching the Niche digital advertising enrollment products and Niche Engage products to K-12 institutions demonstrating effective product positioning and effective selling of the Niche solutions
• Build and manage a strong pipeline within your assigned territory of K–12 institutions
• Deepen product knowledge through ongoing advertising, enrollment, and communication-tool training
• Become a trusted advisor to schools in your territory, demonstrating expertise in K–12 marketing, enrollment challenges, and emerging communication best practices
• Consistently deliver monthly revenue targets by achieving contract volume goals and total contract value amounts
• Leverage data and industry insights to tailor your message to each decision-maker
• Serve as a subject-matter expert on digital marketing and parent communication strategy within your segment
• Listen to customer feedback and recommend innovative solutions to management team related to possible improvements to product, pricing, packages, etc in order to better serve the assigned school segment
• Achieve or exceed your annual new business bookings goal

Requirements

• 5+ years of successful full-cycle sales experience, ideally in SaaS, digital media, or edtech environments
• Proven, verifiable track record of quota achievement, with a history of exceeding goals; consistent top-10% performance is a strong plus
• Exceptional virtual presentation and communication skills—able to clearly articulate value, teach insights, and tailor messaging to different stakeholders
• Demonstrated ability to thrive in a fast-paced, high-change environment, balancing strong individual ownership with collaboration across teams
• A fearless prospector—persistent, competitive, and confident driving next steps and asking for the business
• Willingness to initiate outbound calls, leverage social platforms, and engage multi-threaded decision-makers across the K–12 ecosystem
• Experience using Gong to improve call quality, refine messaging, manage opportunities within deal boards, and surface coaching insights
• Working knowledge of Account-Based Marketing (ABM) strategies and the ability to collaborate effectively with marketing counterparts to influence demand
• Openness to adopting new technology, especially emerging AI sales tools, and the ability to learn and apply them quickly to improve productivity and performance
• Proficiency in Salesforce for managing pipeline, maintaining rigorous deal hygiene, forecasting accurately, and driving disciplined opportunity management.

Benefits

• Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage
• Flexible Paid Time Off Policy
• Stipend that allows you to build your work from home office in a style and function that suits your personal preferences
• Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents
• Meaningful 401(k) with employer match
• Competitive compensation with uncapped commission and participation in our Stock Option Program