Develop and execute refine pilot and go-to-market strategies for new and existing attribution solutions and features (e.g. Yelp’s Conversions API)
Partner with Enablement and go-to-market teams to build and implement targeted adoption strategies to ensure continued growth of critical measurement solutions
Design and lead research initiatives to understand attribution trends and perceptions among clients and prospects and translate insights into actionable recommendations to inform product and go-to-market strategies
Collaborate with Product to create and package measurement frameworks and playbooks tailored to key advertiser segments to help both clients and Yelp win
Co-develop internal resources and provide ongoing expertise to strengthen measurement knowledge across Yelp’s account teams, in partnership with Enablement
Build compelling narratives and positioning, and create marketing content (web resources, case studies etc) to strengthen Yelp’s market presence and address common measurement challenges
Represent the voice of the customer in leadership & cross-functional planning forums, ensuring that go-to-market needs and frontline learnings inform roadmap and priorities
Track and communicate adoption wins & challenges and support ongoing knowledge sharing throughout the organization.

8–10 years of relevant experience (including direct work in advertising and adtech/martech measurement solutions)
4-6 years in B2B Product Marketing
Well-versed in privacy trends, attribution methodologies, and advertiser needs for large, enterprise clients
Experience working with / supporting sophisticated measurement solutions, including conversion APIs
End-to-end experience owning GTM strategies for technical products and driving research & discovery in ambiguous, fast-moving environments
Excel at cross-functional collaboration, influencing both strategy and execution
Builder and storyteller, with equally strong analytical and creative chops
Excellent project management skills and the ability to multitask
Comfortable leveraging AI-powered tools and technologies to drive insights, optimize workflows, and enhance outcomes
Communicate clearly and persuasively in writing and presentations, and feel comfortable engaging all levels, including C-suite executives
Value inclusion, enjoy mentoring others, and embrace curiosity and growth.

Full medical, vision, and dental
15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
12 paid holidays, plus one floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan

Senior Product Marketing Manager, Enterprise Measurement – Attribution

Key skills