Part-Time Ads Manager

Role Overview

• Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platforms
• Take full ownership of campaign performance and results from strategy through execution
• Manage multiple client ad accounts simultaneously with varying budgets and objectives
• Conduct keyword research, audience targeting, and competitive analysis
• Design and execute comprehensive A/B testing strategies for ad copy, creatives, landing pages, and audiences to continuously improve performance
• Implement unit testing methodologies to validate campaign components before launch
• Monitor campaign performance daily and make data-driven optimizations
• Manage ad budgets efficiently to maximize ROI for clients
• Assist with media creation including ad copy writing, creative briefs, and basic graphic design coordination
• Proactively research and recommend new media opportunities and platforms to expand client reach
• Lead discussions with clients and team about emerging advertising channels and innovative campaign approaches
• Develop advertising strategies aligned with client business goals
• Stay current on platform updates, best practices, and industry trends
• Identify opportunities for campaign expansion and improvement
• Recommend budget adjustments based on performance data
• Collaborate with content and design teams on ad creative needs
• Create clear, actionable monthly performance reports for clients
• Provide strategic recommendations based on campaign data and market insights
• Communicate campaign performance, insights, and recommendations to account managers
• Track and report on key metrics: CPA, ROAS, CTR, conversion rates, etc.

Requirements

• 5+ years managing paid advertising campaigns (Google Ads, Meta Ads required)
• Proven track record of managing $10K+ monthly ad budgets
• Demonstrated experience with A/B testing methodologies and statistical significance analysis
• Experience assisting with or directing media creation for digital campaigns
• Experience working in an agency environment managing multiple client accounts
• Google Ads certification (required)
• Meta Blueprint certification (preferred)
• Strong analytical skills and proficiency with Google Analytics, Google Tag Manager
• Ability to take full ownership of accounts with minimal supervision
• Excellent written and verbal communication skills
• Self-motivated and able to work independently
• Experience with reporting tools (Google Data Studio, Looker Studio, or similar)

Benefits

• Flexible schedule with required presence during Central Time business hours
• Remote position
• Monthly retainer with potential for growth to full-time
• Opportunity to take on additional client accounts as we grow