Senior Product Manager – Digital Experience, Virtual Consultation

Role Overview

• Go-to-market Strategy and digital experience innovation
• Define the consumer and installer journey for digital quoting
• Define opportunity for digital consumer and installer tools, identifying unmet needs and priority areas
• Leverage financial KPIs to build the business case for technology investment
• Stay ahead of industry trends, competitor strategies, and emerging technologies to inform strategic direction.
• Champion innovation within the strategy, identifying opportunities for differentiation, efficiency, and user delight.
• Define and evolve vision for virtual selling and quoting capability across Generac’s consumer and installer touchpoints
• Align priorities with enterprise go to market strategy and product go to market strategy
• Own the end to end product performance, leveraging performance KPIs, analytics and user feedback
• Develop a 0 to 1 plan inclusive of market understanding, pilots, MVP, and long term opportunity
• Liaise between business stakeholders, product, design, and development, ensuring shared understanding and alignment to outcomes.
• Provide thought leadership and subject-matter expertise, guiding cross-functional teams toward scalable, user-centered, and technically sound solutions.
• Represent digital product leadership in enterprise planning discussions, advocating for product needs and user experience improvements.
• Lead Roadmap, backlog prioritization, refinement, and delivery planning to ensure execution aligns with strategy and value delivery.
• Drive continuous improvement in product development practices, release management, and digital content operations.
• Promote best practices for user research, experimentation, UAT, and iteration to achieve high-quality outcomes.
• Serve as a mentor and advisor to peers and junior product professionals, contributing to the growth of the product management discipline within the organization.

Requirements

• 8+ years of experience as a Product Manager/Owner working in an agile environment or similar digital product management role
• Experience leading large-scale high business impact digital platforms with a meaningful go-to-market component
• Experience with products that bridge digital experience and physical experience then translate into physical world outcomes. Home services a plus
• Experience managing product roadmaps and backlogs in a complex highly matrixed environment
• Experience developing products incorporating personalization and AI for customized outcomes
• Experience with commerce products, especially B2B2C
• Knowledge of agile scrum methodology
• Strong ability to influence across a matrixed organization
• Ability to understand and synthesize complex business and technical requirements
• Excellent written and verbal communication skills with Director + leaders
• Strong analytical and problem-solving abilities.

Tech Stack

• Go

Benefits

• medical, dental and vision plans
• life insurance
• long-term disability
• flexible spending and health savings accounts
• accrued paid time off
• 8 paid Holidays
• 401(k) retirement benefits