Own the global downstream marketing strategy and annual plan for the CT portfolio, aligned to modality priorities and Imaging business direction.
Translate upstream strategy into clear downstream direction: priorities, messaging architecture, launch sequencing, and activation focus areas.
Identify growth opportunities by segment, customer type, and buying environment.
Build strong operating rhythm with key stakeholders (Upstream, Regions, Commercial) to drive alignment and execution.
Lead downstream strategy and execution for CT new product introductions, upgrades, and lifecycle initiatives across a complex global portfolio.
Establish and run launch governance (milestones, readiness reviews, risk management, post-launch learnings).
Develop and maintain CT positioning and messaging aligned with Imaging narratives and CT Product Marketing direction.
Partner with Regional Marketing and Digital teams to activate CT narratives across key channels and market moments.

Bachelor’s Degree in Marketing , Business, Science, Engineering, or related field.
8+ years of experience in downstream marketing, product marketing, or commercial marketing in healthcare technology or complex B2B environments.
Proven experience leading launches and downstream marketing programs for complex solutions.
Demonstrated ability to translate technical and clinical value into clear, buyer-relevant messaging.
Strong cross-functional leadership skills in a global, matrixed organization.
Preferred MBA or advanced degree.
Experience in diagnostic imaging, CT, capital equipment, or regulated healthcare markets.
Experience partnering with regional marketing teams on global-to-local execution.

Associate Director, Downstream Marketing – Global Imaging CT

Key skills