Analyze complex data from web analytics, journey analytics, and survey platforms to uncover meaningful patterns and insights.
Translate data into stories that connect technical findings to client business goals in language stakeholders understand.
Develop test-and-learn plans based on insights to help clients optimize their content and marketing strategies.
Collaborate with Customer Success Managers to tailor reports, insights, and recommendations to each client team's objectives and context.
Support client meetings as needed to help Customer Success Managers communicate findings and answer technical questions.
Ensure data quality and rigor by maintaining high standards for data cleanliness, accuracy, and statistical validity.
Challenge assumptions by questioning data anomalies and digging deeper to uncover the "why" behind the numbers.
Visualize insights through compelling dashboards, reports, and presentations that make complex data accessible.

3-10 years of experience in data analysis, business intelligence, or analytics within marketing, digital analytics, or SaaS environments.
Prior startup or growth-stage company experience working in fast-paced, agile environments.
SaaS platform experience understanding subscription business models and recurring customer relationships.
Required Google Analytics and Adobe Analytics —deep expertise with at least one, proficiency with both preferred
Data visualization tools like Tableau or Power BI to create clear, impactful reports
Excel/Google Sheets mastery for data manipulation, analysis, and quality control
SEO knowledge to interpret organic search performance and content discoverability metrics
Data analytics platforms such as Optimizely, Contentsquare, or Amplitude
Preferred Journey analytics platforms
Survey tools and platforms
SQL for advanced data querying and analysis
AI experience utilizing AI to code or create analysis
Knowledge of GEO (Generative Engine Optimization)
Data science methodologies
A/B testing and UX design/testing experience

Insights Analyst

Key skills