Product Marketing Director – Mid Market/Enterprise

Role Overview

• Develop and maintain product positioning, value propositions, and messaging by persona and use case
• Translate product capabilities into customer outcomes, proof points, and differentiated narratives
• Build and evolve core messaging artifacts, including pitch decks, web copy, one-pagers, and solution briefs
• Lead go-to-market strategy for new products and major releases, including launch plans, milestones, and success metrics
• Partner with Product to shape launch scope and packaging, and to align timing with readiness across teams
• Coordinate cross-functional launch execution across marketing channels, sales, customer success, and support
• Build sales enablement assets, including decks, competitive talk tracks, objection handling, demos narrative, and battlecards
• Train sales and customer-facing teams on messaging, ideal customer profiles, use cases, and differentiation
• Partner with Revenue Operations to support the adoption of messaging and assets in sales workflows
• Run customer and prospect research to inform messaging, packaging, and roadmap priorities
• Track competitive landscape, create competitive intelligence, and inform product strategy and GTM choices
• Define and maintain ideal customer profile, personas, and segmentation in partnership with Growth and Sales
• Support pricing and packaging work, including plans, add-ons, value metrics, and monetization motions
• Partner with Product and Customer Success to drive feature adoption and reduce time to value
• Monitor performance and continuously optimize based on pipeline, conversion, retention, and feedback
• Act as the connector across Product, Sales, Customer Success, and Marketing
• Establish repeatable processes for launches, enablement, and competitive updates
• Access to a private & secure workspace, free from distractions
• Accessible during the assigned work schedule for regular duties and responsibilities as outlined by the supervisor
• An internet connection with speeds of 5 Megabits down / 3 Megabits up (5mbps/3mbps)

Requirements

• 5-to-8 years in Product Marketing experience in a SaaS environment
• Direct experience supporting Financial Services Mid Market and/or Enterprise sales teams
• Proven ability to support complex, multi-stakeholder sales cycles
• Strong background in: Product positioning and messaging, Sales enablement, Go-to-market planning
• Exceptional written and verbal communication and presentation skills
• Strategic thinker with strong execution performance
• Highly collaborative, comfortable operating across Sales, Product, and Marketing
• Experience creating a range of marketing assets including product demo videos, sharp succinct slide pitch-decks, battle cards, sales playbooks, first call decks and competitive analysis
• Experience/familiarity with the customer engagement lifecycle, Marketing Automation and CRM applications
• Ability to use data and analytics to drive decision making as well as a strong track record of setting and delivering against measurable marketing metrics
• Ability to craft compelling positioning and thought leadership content
• Exceptional team player with proven ability to lead through influence.

Tech Stack

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Benefits

• Enjoy a generous paid holiday schedule, including a full week off for our Winter Holiday Shutdown.
• Our comprehensive paid time off policies cover vacation, sick days, parental leave, and bereavement leave.
• Our robust insurance plan includes: Medical with $0 co-pay, Telehealth plan, Dental, Vision, Health Savings Account (HSA) with generous employer contributions, Flexible Spending Accounts (FSA), Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage, Company-paid Short & Long Term Disability coverage, Company-paid Employee Assistance Program (EAP).
• Matching 401(k) with immediate full vesting.
• On Demand Pay
• allows access to a portion of your earned wages prior to the payday with same day deposit.
• Internet & Gym Reimbursement! We’ll provide you with the work computer equipment you need to set you up for success!