Create and launch new website pages
Maintain and update existing website content to ensure accuracy, performance, and brand consistency
Implement on-page SEO updates, including metadata, internal linking, and content optimization
Manage and expand the Knowledge Centre on the website
Use AI-powered tools to support content creation, expansion, and optimization while ensuring accuracy, brand voice, and quality standards are met
Evaluate and refine AI-generated content to ensure it meets SEO, readability, and conversion best practices
Support Google My Business profile management and optimization
Coordinate with external agencies as needed while owning internal execution and updates
Ensure content supports local search visibility for franchise locations
Support and help coordinate messaging for conversion-focused landing pages, digital funnels, email campaigns
Assist with building, updating, and executing email drip campaigns, including content creation, basic automation, and performance tracking
Provide day-to-day communication and coordination support for the marketing team
Help keep digital marketing initiatives organized, updated, and moving forward

2-3 years of experience in content marketing, digital marketing, or a related role (required)
Background in siding or construction-related industries (nice to have)
Strong knowledge of siding products and terminology (nice to have)
Strong writing skills with attention to detail and consistency
Solid understanding of on-page SEO fundamentals
Ability to learn quickly and adapt in a fast-moving environment
Comfortable juggling multiple projects without dropping the ball

Content, Digital Marketing Specialist

Key skills