Collaborate closely with commercial, strategy, sales and product on GTM decisions for the NOAM market and lead the subsequent positioning, messaging, branding, sales enablement.
Work closely with DTC colleagues on selling models, and GTM strategy to ensure alignment and optimization of strategy, and messaging to maximize revenue and reach.
Develop the key messaging platform that includes efficacy, and draws from continuous research on digital product offerings for medical education.
Develop and execute dynamic, omni-channel marketing plans in NOAM markets designed to drive brand awareness, generate leads, takeaway campaign, and retention of current market share.
Optimize NOAM in-person event/exhibition strategy to maximize investment, and identify scalability of strategies across markets.

Proven experience in marketing, communications, or a related field.
Preference for B2B product marketing experience, including marketing strategy and event or conference experience
Preference for a background in healthcare or medical education space
Have a relevant education background.
Microsoft Office Suite / Experience with marketing automation systems

Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

Senior Marketing Specialist

Key skills