Communications Specialist – Student & Family Engagement

Role Overview

• The Marketing Specialist develops and executes the internal and external marketing activities of Florida Virtual School to meet the needs of the target market.
• Recommends changes in marketing strategy and execution and ensures that marketing activities nurture the FLVS brand and overall organizational strategy.
• Provide strategic guidance and customer insights to external agencies and the in-house marketing team to inspire relevant creative solutions that meet customer needs.
• Develop, coordinate and execute projects and campaigns by providing content messaging, coordinating with team members, managing department deadlines, and communicating with key stakeholders.
• Partner with cross-functional teams to help team members understand viable marketing solutions for each of the FLVS schools, products, courses, and other needed items.
• Gather and assess performance metrics including project and campaign analytics, efficiency metrics, brand metrics, customer metrics, and overall return on investment for marketing initiatives and make recommendations based on findings.
• Perform writing, copywriting, editing, and proofing of collateral, web content, marketing emails and social content.
• Maintain messaging and branding consistency and offer solutions for new messaging strategies.
• Compile competitive information.
• Work with external partners as needed to achieve marketing goals.
• Complete special projects, as assigned.
• Meet professional obligations through efficient work habits such as, meeting deadlines, honoring schedules, coordinating resources and meetings in an effective and timely manner, and demonstrate respect for others.

Requirements

• Bachelor’s Degree in Marketing, Advertising, Communications, or Public Relations; or equivalent combination of education and relevant experience
• Three years’ in marketing, advertising, communications, public relations, or other related fields
• Excellent verbal and written communication skills
• Ability to excel in a detail-oriented, deadline-driven environment
• Ability to prioritize tasks while maintaining constant level of high quality
• Strong interpersonal and customer service skills
• Ability to work with/for multiple employees and meet deadlines
• Excellent organizational skills
• Ability to schedule and meet deadlines
• Ability to be self-motivated
• Ability to be a strong team player and work with multiple employees to achieve deadlines

Benefits

• competitive salaries
• a well-rounded benefits package
• generous paid time off (including 25 holidays, vacation, and sick leave)
• an array of professional development opportunities