Primary Liaison: Serve as the main point of contact between Caterpillar and the dealer
Dealer Onboarding: Lead and manage the dealer onboarding process
Cadence Management: Facilitate structured bi-weekly meetings with dealers
Use Case/Journey and Segment Alignment: Collaborate with dealers to align use cases/journeys
Target Setting: Establish and track performance targets for the use cases
Sales Funnel Oversight: Engage with the dealer to review their sales funnel
Campaign Management: Oversee the creation, execution, and optimization of digital marketing campaigns
Data Analysis: Analyze campaign performance data to identify trends
Reporting: Engage with OnPoint team to generate and present detailed reports on campaign performance
Team Collaboration: Work closely with team members to ensure a cohesive marketing approach
Milestone Tracking: Collect and track status of all project milestones
Collect Dealer Feedback: Capture and incorporate feedback from the dealer
Continuous Improvement: Document and share lessons learned

Customer Focus: Deep understanding of dealer/customer needs
Digital Marketing: Advanced knowledge of digital marketing platforms, marketing automation, and data analytics
Effective Communications: Strong verbal and written communication skills
Relationship Management: Building and maintaining strong dealer relationships
Strategic Thinking: Ability to see the big picture and align initiatives with organizational goals
Marketing & Channel Strategy / Marketing & Campaign Planning: Experience in developing and executing marketing strategies
Experience with Martech / Digital Marketing Platforms: Proficiency with Martech platforms (Salesforce, HubSpot, Marketo, etc.)
Dealer-Facing Experience: Proven track record of working directly with dealers or channel partners

Digital Marketing Account Manager

Key skills