Lead regional field and partner marketing strategy to support pipeline and revenue goals through campaigns, events, ABM programs, and digital amplification
Own end-to-end execution of region-specific initiatives—from idea through reporting—with accountability for budget, timeline, and impact
Collaborate closely with AEs, CAMs, SDRs, and partner managers to drive aligned execution, participation, and adoption of marketing programs
Build and maintain a quarterly pipeline generation plan, forecast impact, and adjust tactics based on results and market feedback
Customize corporate messaging and content to suit regional buyer personas and go-to-market strategies
Report on performance using Salesforce, Marketo, and Sigma dashboards; deliver insights to sales and marketing leadership to optimize ROI
Mentor junior marketing team members or contribute to cross-regional initiatives that raise the bar for marketing excellence
Requirements
7+ years of B2B marketing experience, including field and channel marketing, with a strong track record of pipeline contribution
Proven ability to independently plan, lead, and measure marketing programs tied to regional sales goals
Deep experience collaborating with sales, partners, and cross-functional stakeholders to influence outcomes
Strong strategic thinking, with hands-on ability to execute campaigns and adapt in real time
Excellent written and verbal communication skills with the ability to tailor messaging to different audiences
Proficiency with Salesforce, Marketo, and marketing analytics tools
Willingness to travel 20–25% as needed.
Benefits
Abnormal AI is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.