Responsible for implementing a strategy to execute coordinated marketing deployment across key accounts and regional markets
Conducts the planning and execution of promotional programs to support the overall CARVYKTI brand position in targeted markets
Ensures close coordination with commercial colleagues, key account management, market access, and alliance partners
Evaluates local marketing trends, field/customer insights, competitive intelligence, and market research to inform and guide strategies using both personal and non-personal channels
Monitoring local payer and employer dynamics, competitive landscape, referral patterns, and other factors influencing product and brand choice
Leveraging insights to create and refine sales assets and outreach approaches for academic and community oncology accounts
Collaborating closely with the marketing professional promotion team, external agencies, key internal stakeholders, and cross-functional groups
Developing and operationalizing channel strategies for CARVYKTI within oncology community practices
Building and cultivating long-term relationships with local KOLs to drive educational engagement
Requirements
A minimum of 5 years of applicable experience is required
A valid Driver’s License is required
Ability to travel up to 60%
Preferred: A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge
At least 5 years of successful and progressive experience in Sales, Marketing, Sales Training, Managed Care Account Management, Pricing and/or related fields is preferred.
Experience in multiple myeloma and cellular therapy is preferred.
Must be capable of managing and prioritizing multiple priorities and have excellent overall business acumen and strong analytical skills.
Must demonstrate excellent leadership skills with the ability to work effectively in a matrix and unstructured environment.
Demonstrated ability to think strategically, plan accordingly, and execute on deliverables.