Orchestrate effective collaboration with sales and cross-functional leaders to drive strategy and execute campaigns that will create, expand, and accelerate pipeline for strategic accounts
Design and implement comprehensive ABM strategies, including account selection, intent monitoring, and personalized content development
Lead account-specific campaign planning and execution, utilizing advanced account insights and buyer journey mapping and partner ecosystem
Develop and manage regional and targeted ABM programs leveraging multiple channels and personalized content experiences
Create account-specific metrics and KPIs to measure program success and ROI
Build and optimize ABM tech stack utilization to enhance targeting and personalization
Drive account-based analytics and reporting to demonstrate program impact and optimize strategies
Partner across the marketing organization, from regional counterparts to corporate, to advocate for inclusion of strategics in key programs and seamlessly communicate to the sales team

8+ years of B2B marketing experience with at least 5 years focused on ABM program development and execution
Ability to effectively collaborate with both sales leaders and teams on a common pipeline mission
Proven track record of successfully implementing enterprise-level ABM programs that have delivered measurable pipeline and revenue impact
Deep understanding of ABM technologies and martech stack integration (Marketing Automation, CRM, Intent Data platforms, etc.)
Experience in developing account-specific content strategies and personalization at scale
Strong expertise in account selection methodologies and ICP development
Demonstrated success in building and managing relationships with senior stakeholders across sales and marketing
Advanced knowledge of ABM metrics and analytics, including account engagement scoring, attribution modeling, and ROI measurement
Experience managing program budget and demonstrating return on investment

Market leader in compensation and equity awards
Comprehensive physical and mental wellness programs
Competitive vacation and holidays for recharge
Paid parental and adoption leaves
Professional development opportunities for all employees regardless of level or role
Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
Vibrant office culture with world class amenities
Great Place to Work Certified™ across the globe

Senior Strategics Field Marketing Manager

Key skills