Director, Product Marketing

PandaDoc is looking for a Director of Product Marketing to lead the function, develop a team of world class PMMs, drive product go-to-market strategy for new product innovation, and help PandaDoc unlock value for our target audiences. The role involves managing a team, defining market strategies, crafting messaging, and engaging with customers to enhance product adoption.

Responsibilities:

• Manage a team of high performing PMMs and provide guidance and mentorship to fuel their professional growth
• Define TAM, target markets, business opportunities, and develop go-to-market strategies to realize them
• Craft and optimize positioning and messaging around the market, company, platform, product, and competition
• Engage with current and prospective customers, champion their needs and motivations in brand and roadmap, and guide the team to evangelize new sales concepts and how to get the most from PandaDoc
• Work with Product leadership to shape differentiated product roadmap investments; maintain a deep understanding of our current product and product plans; successfully launch new products to market; author and enable our product demos; and ensure that all PMM work is guided with intimate knowledge of our products
• Work with our Corporate Marketing team to craft a content strategy that addresses each part of the buyer’s journey, online and offline, from awareness to decision
• Equip our sales teams to win more deals with messaging, sales strategies, materials, tools, and market knowledge with the aim of increasing close rates, competitor win rates, sales velocity, and ACV
• Ensure our partners and channels are equipped with the materials, training, and support they need in order to succeed in selling PandaDoc

Requirements:

• 8+ years of experience in marketing, with at least 5 years of product marketing experience in B2B SaaS
• Experience leading and inspiring a team of marketers
• Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers
• Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders
• Ability to create a range of marketing assets including on-message product demo videos, sharp and succinct slide pitch-decks, and product data sheets
• Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics
• Ability to strategize and craft compelling messaging and positioning for technology products