Senior Paid Search Analyst

Role Overview

• Develop and execute paid search strategies across SA360, Google Ads, Microsoft Ads, and Apple Search Ads.
• Conduct thorough keyword research to identify relevant, high-impact opportunities.
• Build and manage campaigns, ad groups, ad copy, and bid strategies across search engines.
• Manage SEM budgets effectively allocating spend, optimizing pacing, and ensuring cost-efficiency and ROAS.
• Implement conversion tracking and interpret performance signals to guide campaign decisions.
• Analyze optimization scores to understand impact on performance and cost.
• Establish client-specific benchmarks to measure performance and inform optimization decisions.
• Identify opportunities within the market and competitive landscape; develop strategies to capitalize and drive growth.
• Explore and recommend innovative AI applications to improve search forecasting, creative testing, and optimization workflows.
• Stay current on industry trends, algorithm updates, and paid search best practices, and proactively share insights with internal teams.
• Measure and report on performance of all SEM campaigns, assessing results against established KPIs and ROI goals.
• Present insights, recommendations, and performance summaries directly to clients.
• Maintain clear communication with internal stakeholders, ensuring alignment on campaign progress and strategic shifts.
• Work collaboratively with Integrated Digital Media teams—including Social and Programmatic—to understand how tactics support one another in holistic campaigns.
• Partner with account teams to align paid search strategy with broader marketing objectives.

Requirements

• 3+ years of paid search experience in an agency setting.
• Demonstrated ability to apply search marketing to both brand-building and direct response initiatives.
• Strong command of keyword research, competitive analysis, and SEM reporting resources.
• Experience managing budgets, implementing bid strategies, and optimizing for ROI.
• Bachelor’s degree required; BS/BA in Marketing, Advertising, Communications, or related field preferred.
• Passion for the digital landscape and continuous learning

Benefits

• Equality Opportunity Employer Statement
• Equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.