Own Cortex's demand generation strategy end-to-end, from awareness through lead conversion
Build and execute multi-channel campaigns across paid search, paid social (LinkedIn, Reddit), SEO/SEM, content syndication, webinars, and emerging channels
Design and run rapid experiments to discover what channels, messages, and tactics drive the highest quality pipeline
Partner with Product Marketing to translate product messaging into high-converting campaigns that resonate with engineering leaders
Collaborate with Sales and GTM Ops to optimize lead scoring, routing, and handoff processes that maximize conversion rates
Manage demand generation budget and prove ROI across all channels with clear attribution and performance metrics
Build reporting frameworks to track key metrics: traffic, MQLs, SQLs, pipeline contribution, CAC, and conversion rates by channel
Work with our content and design teams to develop assets that support demand generation programs
Stay ahead of industry trends and competitive tactics in the developer tools space
Scale the demand generation function as we grow, potentially building a team over time

7+ years of B2B SaaS demand generation experience, with at least 3+ years in a leadership or senior IC role
Proven track record generating pipeline in developer tools, infrastructure software, or technical B2B products
Deep expertise across multiple demand gen channels: paid search, paid social, SEO, content marketing, ABM
Strong analytical skills with experience using tools like Google Analytics, Salesforce, and marketing automation platforms (Marketo, HubSpot, or similar)
Data-driven mindset with ability to measure, optimize, and prove ROI of marketing investments
Experience selling to technical buyers (CTOs, VPs of Engineering, Platform Engineers)
Self-starter mentality with bias for action and experimentation
Excellent cross-functional collaboration skills and ability to influence without authority
Comfortable working in a fast-paced startup environment where you'll need to be both strategic and hands-on.

Director of Demand Generation

Key skills