Sr Manager Marketing Consumer Marketing, Health Management (Remote)

Myriad Genetics is seeking a Sr Manager, Consumer Marketing to lead its consumer-focused marketing campaign strategy and activation across the Health Management portfolio. This role is responsible for marketing prioritization, planning, and execution, along with managing agency partnerships to drive consumer marketing activations.

Responsibilities:

• Identify and align priorities within Health Management focus
• Support Marketing Vice President on critical project (to be discussed during interview process)
• Assess expansion of existing efforts
• Partner with existing agencies to create and execute against priorities
• Communicate clear priorities and collaborate for successful partnerships
• Partner with agencies and internal experts to ensure on-time and approved creative
• Lead before launch testing and post launch analyses
• Manage at least 1 direct report to enable success across portfolio
• Partner with Marketing Ops to determine reporting structure and cadence for key marketing activations
• Assess role of MMM and other tools; recommend approach and lead
• Always on data understanding and optimizing to improve ROI

Requirements:

• Bachelor's degree required
• 8+ years of progressive consumer marketing experience required
• Proven experience developing and executing holistic toolkit, inclusive of TV (network or CTV) required
• Strong track record of agency partnerships required
• Experience navigating healthcare or other B2B category where end consumer requires additional step (such as healthcare provider) to finalize brand engagement required
• Has experience managing a direct report or small team