Build, manage, and optimize lifecycle campaigns in Braze across onboarding, activation, retention, winback, and upsell/cross-sell flows.
Design and execute segmentation strategies using Braze audiences, custom attributes, and event data to deliver personalized messaging at scale.
Create and manage Canvas flows (multi-step, multi-channel journeys) with proper branching logic, delays, and conversion tracking.
Develop and maintain email templates using Braze's drag-and-drop editor and/or custom HTML/CSS, including dynamic content via Liquid templating and Connected Content.
Run A/B and multivariate tests on subject lines, send times, content, and flow logic. Document results and iterate.
Monitor deliverability metrics (inbox placement, bounce rates, spam complaints) and manage list hygiene, IP warming, and sender reputation.
Set up and maintain Braze integrations with our data infrastructure (event tracking, user attribute syncing, webhook triggers).
Build reporting dashboards and provide weekly/monthly performance readouts on key email KPIs: open rate, CTR, conversion rate, revenue attribution, churn impact.
Ensure all email communications comply with CAN-SPAM, healthcare marketing best practices, and internal MLR review processes where applicable.
Collaborate with creative, product, and growth teams to align email strategy with broader marketing and retention goals.

3+ years of hands-on experience building and managing campaigns in Braze specifically (not just "familiar with" Braze).
Braze certification strongly preferred.
Proficiency with Liquid templating language and Connected Content for dynamic personalization.
Experience building multi-step Canvas flows with decision splits, audience paths, and action-based triggers.
Strong understanding of email deliverability fundamentals: authentication (SPF, DKIM, DMARC), IP warming, throttling, and inbox placement.
Working knowledge of HTML/CSS for email (responsive design, cross-client rendering).
Experience with A/B testing methodology and statistical significance in an email context.
Ability to translate business goals into measurable lifecycle strategies with clear KPIs.

Maximus does not currently offer any annual bonus.
For full time roles, there will be equity in the form of stock options as part of the offer on top of the base salary.

Braze Lifecycle, Email Marketing Specialist

Key skills