Build, maintain, and evolve standardized global frameworks for marketing ROI, attribution, MMM, and incrementality testing.
Support development of ROI measurement programs by creating models, dashboards, and methodologies.
Design and implement algorithms that help analyze critical key performance indicators, market performance and overall organizational health performance.
Provide insights that guide portfolio-level investment decisions and campaign optimization.
Generate insights into specific digital channel effectiveness and customer behavior.
Translate analytics into actionable guidance for optimization.
Develop and automate dashboards and performance scorecards.
Collaborate with IT and data teams to enhance pipelines and integrate new data sources.
Serve as the key analytics partner to Portfolio Marketing, Integrated Campaigns, Digital Experience, Finance, and regional teams.
Train marketers on KPI standards, dashboards, and measurement frameworks.

Bachelor’s degree in Marketing, Data Science, Analytics, Economics, Statistics, or related field
5+ years’ experience in marketing analytics or related functions
Expertise with MMM, attribution modeling, A/B testing, and multi-channel analytics
Proficiency with SQL, Python, R, and BI platforms
Strong ability to synthesize complex data and communicate insights.

Global Senior Marketing Manager – Insights and Analytics

Key skills