Product marketing manager

Watershed is an enterprise sustainability platform that helps companies manage climate and ESG data. The Product Marketing Manager will define messaging, positioning, and demand strategies for major product areas while collaborating across teams to drive customer adoption and expansion.

Responsibilities:

• Define and implement the product marketing and launch strategy for strategic product areas, from market sizing and audience segmentation, to positioning, messaging and GTM execution
• Specialize in developing product adoption and customer expansion strategies with the customer and product organizations
• Partner closely with the product, sales and policy teams, to create compelling materials for sales teams and marketing campaigns
• Work with demand gen to set targets and develop demand models for product lines, analyzing performance throughout the go-to-market phase and adapting strategy
• Report to executive team on progress against targets, with a data-driven and opinionated approach to optimizing our messaging, positioning, and go-to-market plans
• Build and reinforce a culture of diversity, inclusion, and high performance
• A coordinated major launch for a new product or solution
• Product strategy development or evolution with your product managers
• Sales enablement strategies and trainings
• Webinars, assets and editorial content that highlight Watershed’s product innovation
• Customer roundtables or feedback sessions

Requirements:

• 7+ years of B2B product marketing experience
• A strong track record of product messaging, positioning and strategies for B2B enterprise software products
• Developed skills and comfort with demand models, analyzing performance and setting targets based on strategy
• Experience driving customer expansion
• Strong writing and storytelling skills enabling them to translate complex subjects into compelling narratives
• Comfort with fast-paced, scrappy environments, with a bias for action and a willingness to roll up your sleeves and get stuff done
• Comfort with using artificial intelligence in your workflows, an interest in learning and building agentic workflows to support product marketing goals
• Must be willing to work from an office 4 days per week (except for remote roles)
• Experience with sustainability is a plus