Execute influencer marketing strategies that align with the brand's goals, target audience, and overall marketing objectives.
Create detailed plans for campaign execution, including timelines, budgets, and KPIs.
Lead day-to-day client relationships ensuring alignment of account team recommendations with client objectives and fostering trust with main POC client leads.
Support client onboarding, offboarding, and account transitions, ensuring seamless experiences and maximizing account potential through the introduction of new ideas, strategies, and growth opportunities.
Lead the creation and management of influencer marketing campaigns, from influencer identification and selection to campaign execution and performance analysis.
Utilize analytics to track campaign performance, evaluate success against key metrics, and derive actionable insights for continuous improvement.
Manage the influencer marketing budget, ensuring efficient allocation of resources to maximize campaign impact and achieve financial objectives.
Collaborate closely with other marketing teams, sales, product development, and external partners to ensure a cohesive and integrated approach to influencer marketing.
Stay ahead of industry trends and emerging technologies in influencer marketing and social media, recommending innovative approaches to maintain and enhance the brand's competitive edge.

5+ years of experience in influencer marketing, digital marketing, or a related discipline, with a proven track record of success in leading influencer marketing strategies.
Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
Knowledge of the influencer marketing landscape, social media platforms, and digital marketing trends.
Proficient in analytics tools and metrics, with the ability to translate data into strategic insights.
Excellent negotiation, communication, and project management skills.
Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.
Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it.
20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100% with immediate vesting
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

Influencer Marketing Strategist

Key skills