Develop and implement innovative lifecycle strategies that support our strategic pillars and align with business target goals
Identify and scope new opportunities in segmentation, content, creative and beyond, to support the home-buying lifecycle
Develop and maintain audience segmentation frameworks and messaging strategies tailored to each buyer journey stage, leveraging data and insights to align message, timing, and channel
Build (some light coding required) and deploy responsive email campaigns and automations using SendGrid, ensuring cross-device and cross-browser compatibility
Work closely with the design team in Figma to develop visually compelling assets that align with brand guidelines
Track and analyze campaign performance data; understand baseline, benchmarks and KPIs
Run a regular cadence of tests; recommend strategic improvements
Prep for and participate in cross-functional discussions with actionable insights
Proactively QA, test, and troubleshoot technical issues related to campaign setup, segmentation, rendering, and deliverability
Manage UAT process with internal stakeholders and partner development teams, ensuring successful delivery and documentation updates
Ensure all emails comply with all relevant regulations while optimizing deliverability and minimizing bounce rates
Document relevant processes, ensuring consistency and quality execution

Minimum 4 years’ experience executing Email campaigns (multi-channel experience a plus)
Hands-on experience with marketing automation/ESP & CRM platforms (SendGrid preferred)
Strong proficiency in HTML/CSS for email development and a strong understanding of email best practices
Familiarity with API-triggered messaging and automation workflows
Experience with dynamic coding languages and syntax (Handlebars, AMPScript, Liquid), A/B or multivariate testing, QA/UAT, and data file management
Experience working with Figma to collaborate on and deliver designs and workflows
Attention to detail; technical and project management skills
Track record of troubleshooting technical issues
Stellar communication skills and responsiveness

Comprehensive benefit package (Medical, Dental, Vision)
100% Company paid Life Insurance, Long Term Disability, and Short-Term Disability coverage
401k with company match
Paid vacation and general holidays
Employee Assistance Program (EAP)
Paid Volunteer Day
Live Meditation Sessions
Employee Recognition Platform
Virtual Wellness Program

Lifecycle Marketing Manager

Key skills