Director – Supplemental & Assessment Portfolio

Role Overview

• Serve as the strategic leader for the Formative and Newsela supplemental platforms, responsible for optimizing the balance between learning impact, adoption, renewal, and revenue growth.
• Own the Formative and Newsela supplemental product strategy that drives the roadmap, defining and managing the full product lifecycle — from market assessment and roadmap prioritization through launch, maturity, and evolution.
• Monitor product health, usage, NPS, and retention metrics; use data to drive investments and continuous improvement.
• Partner with product analytics and sales operations to review dashboards to make data-driven decisions and participate in monthly business reviews that track product usage, pilot quantity and performance, pipeline, cross-sell attach, and renewal rates.
• Lead the translation of product strategy into actionable product plays that the customer team can incorporate into annual GTM planning, including forecasting and renewal and expansion plays.
• Partner with Finance and GTM to inform annual planning, forecasting, pricing, and packaging decisions.
• Maintain deep knowledge of district instruction and assessment needs, procurement cycles, and policy trends.
• Specifically identify how these trends impact district budget allocation to identify opportunities for differentiation and expansion.
• Build strong relationships with district leaders and educators, state agencies, and academic advisors to validate roadmap direction and product-market fit.
• Define strategic positioning and value propositions for the Formative and Newsela supplemental portfolios.
• Drive a unified "portfolio experience" by identifying integration and cross-sell priorities between Formative and Newsela platforms that reduce platform friction for multi-product districts.
• Collaborate with engineering, design, and technical product management to deliver scalable, user-centered experiences that meet district security and interoperability standards.
• Balance innovation with operational rigor — ensuring releases meet quality, accessibility, and performance benchmarks.
• Champion cross-platform solutions that simplify teacher workflows and accelerate time-to-value.
• Partner with Marketing, Sales, and Customer Success to develop launch plans and enablement materials.

Requirements

• 8+ years of experience in EdTech or K-12 education, with at least 5 in product or portfolio leadership roles.
• Proven track record managing the end-to-end lifecycle of SaaS products — from concept to sustained renewal growth.
• Deep understanding of K-12 district assessment and instructional ecosystems, purchasing patterns, and success metrics.
• Strong business acumen, with experience managing P&L or portfolio performance indicators.
• Excellent communication, stakeholder management, and strategic planning skills.
• Bachelor’s degree required; Master’s in Business preferred.
• Demonstrated ability to influence across Product, Research, Ops, and GTM teams to drive measurable behavior change and financial outcomes.

Benefits

• Comprehensive medical benefits with employer contribution to premiums and to HSA accounts.
• Additional benefits such as gym reimbursement, pet insurance, free access to the Calm app, Rocket Lawyer and more to help you stay healthy: mind, body, and soul.
• We are a fully remote company.
• We provide a monthly tech stipend to support your WFH needs!
• Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more!
• 401(k) plan, which includes an employer match to help you build long-term financial security.
• Flexible PTO, paid sick time off, company holidays plus winter break (Dec 24th
• Jan 1st).
• Newsela offers an annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials to foster professional growth within their current role and career aspirations at Newsela.
• No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.