Own B2B product positioning, messaging, and packaging across Headspace’s Mental Health Companion offerings
Craft buyer
and influencer-centric storytelling that translates Headspace’s end-to-end mental healthcare model into compelling value propositions
Develop high-impact external assets (sales decks, consultant-facing materials, narratives, launch messaging, thought leadership)
Lead commercialization and go-to-market strategy for new and existing B2B products and features
Act as a strategic thought partner to Product, shaping the roadmap through deep understanding of customer needs
Synthesize insights from the field—including feedback from customers, sales, partners, and benefits consultants
Serve as connective tissue across teams, aligning Product, Commercial, Marketing, Clinical, Member Support, and Communications
Champion the Mental Health Companion category, helping Headspace define and lead this space

10+ years of B2B product marketing experience within high-growth digital health, telehealth, mental health, wellbeing, employer benefits, or adjacent categories
Demonstrated experience marketing through complex buying committees, including benefits consultants and broker-influenced sales motions
Proven track record of leading complex product launches, defining product-market fit, and building differentiated positioning and go-to-market strategies
Strong ability to influence without authority, building trust and alignment across senior stakeholders and cross-functional teams
Exceptional storytelling, writing, and presentation skills, with the ability to simplify complexity and clearly articulate strategic narratives
Comfort operating in an ambiguous, fast-paced environment, with strong prioritization and bias toward action
Passion for mental health and alignment with Headspace’s mission of creating a world where everyone is kind to their mind
Comfortable influencing at the executive level while remaining hands-on in execution and rolling up sleeves to create the tools and materials that drive results.

Director, B2B Product Marketing

Key skills