Director, US Empasiprubart Marketing

Role Overview

• Lead the development and execution of launch and commercialization tactics
• Develop and execute positioning, messaging, disease state and branded campaigns and tactics
• Lead the development and execution of the US HCP vaccination strategy for empasiprubart in close partnership with Medical, Global, Legal/Compliance & Patient Engagement teams
• Identify and implement solutions to streamline vaccination processes for HCPs to reduce delays to treatment initiation
• Design and optimize HCP engagement journeys across channels
• Lead HCP Advisory Board and Market Research planning and execution to generate and synthesize relevant customer insights to inform message and tactical evolution
• Define, monitor, and evolve KPIs to assess performance and guide strategic adjustments
• Execute multiple, simultaneous projects and manage resources to ensure deliverables are on time, on budget, and address business objectives
• Management of key agency partners, including AOR, P2P, Media in the development and execution of market development and branded campaigns and tactics
• Represent argenx at industry conferences and build relationships with key opinion leaders and other key stakeholders
• Collaborate and co-create with multiple functional groups within the organization, including but not limited to Global Commercial & Medical organizations, US Medical, US HCP & Patient Marketing, Field Sales, Training, Market Access, Compliance, Legal and Regulatory
• Partner closely with Legal, Regulatory and Medical Affairs to effectively navigate Promotional Material Review process, prioritize and ensure timely and compliant development of HCP-directed tactics

Requirements

• BS/BA degree (science or business degree preferred); MBA is a plus
• Minimum 10 years of experience in marketing in the pharmaceutical/biotech industry
• US in-market commercial launch experience preferred
• Rare disease and/or Neurology experience preferred
• Demonstrated ability to translate key insights and metrics into strategies and tactical execution
• Ability to synthesize insights, define leading and lagging KPIs, and adapt strategy based on performance
• Experience effectively managing external agency partners, and collaborating with cross-functional teams and internal/external stakeholders to effectively implement strategies and programs
• Agility, proven ability to influence without authority and cross-functional collaboration
• Ability to work under pressure in a fast-paced environment and prioritize work to achieve positive results
• Entrepreneurial mindset and ability to challenge status quo, make quick decisions, act with a sense of urgency and focus/prioritize efforts across the team and the organization
• Understanding of the legal and regulatory environment in pharmaceutical promotions
• Strong project management, communication, and organization skills

Benefits

• Comprehensive benefits package
• Retirement savings plans
• Health benefits