Senior Manager, Consumer Data Strategy

Role Overview

• Lead implementation of new consumer data platform in collaboration with cross-functional stakeholders – technology teams, media teams, brand teams, insights & analytics teams, etc.
• Own the strategy, roadmap, and activation of business use cases in close partnership with the technology teams
• Lead day-to-day partnership with CDP partner during implementation and early adoption phase
• Collaborate with technology teams and product teams to build scalable solutions with actionable KPIs
• Drive adoption and measurable value from CDP investment
• Identify, prioritize, and define high-value use cases (e.g., personalization, churn reduction, campaign efficiency)
• Partner with media teams to identify and map segments and design omnichannel experience leveraging CDP data
• Partner with cross-functional teams to identify and prioritize data use cases that enhance consumer engagement, ROI, and media efficiency
• Build and maintain an ongoing backlog and roadmap in collaboration with technology teams to ensure modernization, efficiencies and continued adoption of the platform
• Develop and implement a comprehensive consumer data strategy for all KCNA brands in alignment with the consumer data platform rollout
• Integrate consumer data across digital products, retailer channels, and owned/paid platforms to enable seamless, data-driven experiences
• Define and maintain data governance standards to ensure quality, consistency, and compliance across all touchpoints
• Translate business objectives into actionable data strategies that drive measurable outcomes
• Monitor and optimize data flows and usage across platforms to ensure scalability and performance
• Stay current on industry trends, tools, and technologies to continuously evolve KCNA’s consumer data capabilities
• Ensure responsible practices, including governance, ethics, and compliance
• Ensure data privacy and security where applicable.

Requirements

• Bachelor’s degree or equivalent experience in consumer data platform implementations
• 7+ years of experience in consumer data platforms, data strategy, digital marketing, or analytics, ideally within CPG, retail, or consumer-focused industries
• Strong business acumen with ability to connect customer insights to business outcomes
• Proven experience implementing and managing consumer data platforms or similar enterprise data solutions
• Demonstrated ability to translate business needs into scalable data strategies that drive personalization and media performance
• Experience working cross-functionally with brand, technology, media, and analytics teams to align data initiatives with business goals
• Familiarity with cloud-based data environments and customer data platforms
• Strong understanding of data governance, privacy regulations, and ethical data use
• Excellent communication and stakeholder management skills, with a track record of influencing decision-makers.

Tech Stack

• Cloud

Benefits

• Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
• Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
• Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
• Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
• Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.