Own all marketing activities at the company
Report directly to the BU President
Work closely with both the Sales team and our marketing agency
Maintain SEO and GEO optimized PEAK 15 corporate website using WordPress CMS
Build and grow targeted account list using online tools
Develop and execute digital marketing campaigns working with outside agency
Create content (blogs, videos, case studies, flyers, newsletters) to support lead generation and sales pipeline activities
Monitor and track performance, ROI and KPIs
Drive engagement of the existing PEAK 15 customer base through various initiatives
Coordinate quarterly webinars and in person events
Create and send monthly newsletters
Administer NPS survey
Track, maintain, and improve key marketing metrics

Bachelor's degree in business, Marketing, or related field, or equivalent experience.
3 years of experience in a B2B SaaS environment, particularly with high-value enterprise customers.
2 years of experience with full funnel marketing strategies.

Inclusive workplace that values diversity of thought, experience, and background
Equal Opportunity/Affirmative Action employer

Marketing Specialist

Key skills