Act as the Marketing Preference Product Owner, offering analytical and strategic thinking, overseeing business needs and requirements, and translating needs and requirements into platform architecture and set-up
Work cross-functionally with internal and external partners to lead all product lifecycle activities relating to marketing integrations
Be the voice of Marketing Preferences and choice across the enterprise, consulting, leading and discussing preference initiatives across Synchrony leadership.
Establish and implement platform KPI's and conduct analysis of performance trends, provide insightful business performance reporting and make recommendations
Optimize consumers’ preference experience from choice to capture to action
Serve as product SME and 1st line contact for platform issues and support
Serve as Data Steward for all data associated with the Preference Center.
Facilitate key Scaled Agile Framework (“SAFe”) events as Product Owner of Marketing Preferences.

Bachelor's Degree OR in lieu of degree, high school diploma/GED and 8+ years experience working in large enterprise[s]
3+ years hands-on experience within Preference Management platforms and tools, managing consent management, privacy and marketing preference data highly desired
3+ years' experience in platform, product analytics or site/web analytics in B2C/ B2B2C frameworks
3+ years' experience as business analyst ('BA') or similar roles, analyzing data and presenting findings/ recommendations is highly desired
Strong understanding of the U.S. Privacy, Preference and Consent landscape, including legal and regulatory policies, tools and platforms, and customer choice strategies.
Exceptional facilitation and communication skills.
Ability to lead large meetings across various levels of leadership, manage conflicts, and ensure clear, effective communication between technical and business stakeholders.
Experience or association working with HTTP, SSO, SSL certificates, networking, API and micro-service integrations

AVP, Consent & Preference Platforms

Key skills