Copywriter

Role Overview

• Create high-quality, bilingual (English and French) copy for marketing materials, including websites, landing pages, blogs, social, email campaigns, ebooks, brochures, presentations, and advertisements.
• Develop clear, consistent messaging that aligns with brand guidelines, tone, and positioning across all channels.
• Adapt content to suit different audiences, regions (US and Canada), and stages of the customer journey.
• Ensure all written materials are accurate, engaging, and aligned with company values and objectives.
• Collaborate with the Director of Marketing and campaign teams to support product launches, promotions, and brand initiatives.
• Write and optimize copy for digital marketing efforts, including SEO, AIO, AEO, and GEO-focused website content and paid campaigns.
• Support Sales and Customer teams with persuasive sales collateral, case studies, and customer-facing assets.
• Write original content in English and French and translate or adapt content between languages while maintaining tone, intent, and brand consistency.
• Review, edit, and proofread content to ensure clarity, accuracy, grammar, and compliance with brand standards.
• Partner with the Director of Marketing, product managers, and subject matter experts to develop integrated marketing assets.
• Participate in content planning sessions and provide input on messaging strategy and content calendars.
• Incorporate feedback from stakeholders while maintaining editorial standards and brand integrity.
• Maintain organized documentation of approved messaging, content standards, and templates.
• Stay informed on industry trends, best practices, and emerging content formats.

Requirements

• 3–5+ years of professional copywriting or content writing experience, preferably in B2B, technology, or SaaS environments
• Full professional fluency in both English and French (written and verbal)
• Spanish (if applicable but not required)
• Strong understanding of brand voice, storytelling, and persuasive writing techniques
• Experience writing for digital platforms, including websites, email marketing, and social media
• Excellent attention to detail with strong editing and proofreading capabilities
• Ability to translate complex or technical concepts into clear, accessible messaging
• Strong time-management skills with the ability to handle multiple projects and deadlines simultaneously
• Collaborative mindset with the ability to work effectively across departments
• Adaptable, self-motivated, and comfortable working in a fast-paced, evolving organization
• Familiarity with marketing platforms (SemRush), reporting tools (GA4 and google search console), and collaboration tools (Microsoft and Google)
• Basic understanding of SEO principles and content performance optimization
• Proficiency with standard business tools (Microsoft Office, Google Workspace, or equivalent)