Web Content & Experience Specialist – Connected Services

Role Overview

• Subject Matter Expert on Integrated Services shopping patterns and customer needs – Gains a deep understanding of current and evolving trends, competitive activity, & technology advancement to inform strategy and tactics.
• Lead Content Migration: Manage the "FoF" (Future of Ford) transition for Integrated Services, specifically overseeing the hand-off of technology specific feature page designs from agency partners
• Web Authoring & Launch: Direct the final review and authoring phases for the Connected Services landing pages, ensuring a seamless move from design approval to live deployment.
• VHP & MYCO Maintenance: Execute the maintenance and update strategy for Vehicle Home Pages (VHPs) during Model Year Change Over (MYCO) launches, ensuring all new creative assets and web guidelines are applied accurately.
• Strategic Site Optimization: Develop and implement a broader structure strategy for Connected Services on Ford.com, with a focus on streamlining and differentiating the user journey for "prospect" vs. "owner" pages to reduce friction.
• Product Bundle Integration: Act as the web lead for the content strategy and web messaging matrix for the bundle initiative, coordinating with stakeholders to establish lead times, project requirements, and cross-team alignment.
• Cross-Functional Liaison: Serve as the primary bridge between creative agencies, internal authoring teams, and product owners to ensure project timelines and technical requirements are met.
• Testing & Innovation: Identify opportunities for new testing ideas within the integrated services space to optimize engagement and conversion across the digital ecosystem.
• Coordination with Media: Ensure alignment with SEO/SEM for reporting on Search

Requirements

• Bachelor’s degree in marketing, Digital Media, Business, or a related field.
• 3+ years of experience in digital project management, web content strategy, with a working knowledge of website development, platforms, analytics, and customer experience design
• Experience working with Adobe Suite of Products – including AEM, Target, Analytics and Audience Manager
• Comfortable working in a fast paced, fluid environment where priorities shift on a regular basis
• Ability to break down complex tasks or requirements into simpler, more manageable tasks
• Delivers results consistently even under tough circumstances
• Experience communicating with and influencing functional and technical team members at all levels in the organization
• Experience leading cross-functional teams
• Aptitude to recognize roadblocks and escalate issues as needed
• Experience managing agency/partner relations

Tech Stack

• AEM

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.