Develop and refine product positioning, messaging frameworks, and value propositions for assigned products and programs
Translate product features, content, and program benefits into clear, compelling, member-centered narratives tailored to target audiences
Ensure messaging consistency across all marketing materials, campaigns, and member touchpoints
Contribute to go-to-market planning for product launches, updates, and promotional initiatives
Plan and execute integrated marketing campaigns across email, web, social media, and digital channels
Own campaign planning calendars, launch timelines, and cross-functional deliverables to ensure timely, accurate, and coordinated execution
Draft and refine campaign copy, including email content, landing pages, and calls to action
Track and analyze key performance indicators, including campaign metrics, program revenue trends, and member engagement data
Prepare post-campaign reporting and performance summaries
Use data insights to refine messaging, optimize campaigns, and inform future marketing strategies
Ensure all marketing content adheres to organizational brand standards, messaging guidelines, and strategic objectives
Maintain consistency in tone, voice, and positioning across assigned products and communications
Provide guidance or mentorship to junior team members as appropriate
Support collaborative planning and execution across broader marketing initiatives
Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and relevant professional experience
Five to eight (5–8) years of progressively responsible marketing experience, including ownership of marketing campaigns from planning through execution
Demonstrated experience developing product or program messaging and translating features into clear, audience-focused value propositions
Experience executing integrated marketing campaigns across multiple channels, including email marketing
Strong copywriting skills, with the ability to craft compelling calls to action and persuasive messaging
Experience tracking and analyzing marketing performance metrics and using data to inform decision-making
Experience collaborating cross-functionally with product, program, or stakeholder teams
Experience in a membership-based, association, nonprofit, or mission-driven organization preferred
Familiarity with marketing automation platforms, CRM systems, and digital analytics tools preferred
Experience mentoring or informally supervising junior staff preferred
Benefits
medical, dental, and vision insurance
employee assistance program
401(k) retirement savings plan with matching contributions after 3 months of employment
generous paid time off
paid parental leave
professional development opportunities
employer-paid life insurance and disability benefits