Product Marketing Manager

Role Overview

• Develop and refine product positioning, messaging frameworks, and value propositions for assigned products and programs
• Translate product features, content, and program benefits into clear, compelling, member-centered narratives tailored to target audiences
• Ensure messaging consistency across all marketing materials, campaigns, and member touchpoints
• Contribute to go-to-market planning for product launches, updates, and promotional initiatives
• Plan and execute integrated marketing campaigns across email, web, social media, and digital channels
• Own campaign planning calendars, launch timelines, and cross-functional deliverables to ensure timely, accurate, and coordinated execution
• Draft and refine campaign copy, including email content, landing pages, and calls to action
• Track and analyze key performance indicators, including campaign metrics, program revenue trends, and member engagement data
• Prepare post-campaign reporting and performance summaries
• Use data insights to refine messaging, optimize campaigns, and inform future marketing strategies
• Ensure all marketing content adheres to organizational brand standards, messaging guidelines, and strategic objectives
• Maintain consistency in tone, voice, and positioning across assigned products and communications
• Provide guidance or mentorship to junior team members as appropriate
• Support collaborative planning and execution across broader marketing initiatives

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and relevant professional experience
• Five to eight (5–8) years of progressively responsible marketing experience, including ownership of marketing campaigns from planning through execution
• Demonstrated experience developing product or program messaging and translating features into clear, audience-focused value propositions
• Experience executing integrated marketing campaigns across multiple channels, including email marketing
• Strong copywriting skills, with the ability to craft compelling calls to action and persuasive messaging
• Experience tracking and analyzing marketing performance metrics and using data to inform decision-making
• Experience collaborating cross-functionally with product, program, or stakeholder teams
• Experience in a membership-based, association, nonprofit, or mission-driven organization preferred
• Familiarity with marketing automation platforms, CRM systems, and digital analytics tools preferred
• Experience mentoring or informally supervising junior staff preferred

Benefits

• medical, dental, and vision insurance
• employee assistance program
• 401(k) retirement savings plan with matching contributions after 3 months of employment
• generous paid time off
• paid parental leave
• professional development opportunities
• employer-paid life insurance and disability benefits