About this role

Own monthly and quarterly marketing performance reporting for leadership and regional teams (clear “what / so-what / now-what” narratives).
Deliver consistent KPI reporting across global regions and key segments (e.g., Enterprise vs Practitioner), with transparent definitions and known limitations.
Analyze and report on campaign, channel, and funnel performance, including conversion trends and ROI signals.
Identify gaps/inconsistencies in attribution and tracking, and recommend practical improvements that can be implemented in the current ecosystem.
Monitor and troubleshoot data quality issues across HubSpot and GA4, including missing UTMs, event gaps, inconsistent definitions, and reporting discrepancies.
Build and maintain self-serve dashboards and repeatable reporting in Power BI, HubSpot and related tools.

Bachelor’s degree in Marketing, Business, Data Science, or related field (or equivalent experience).
3–5+ years of direct marketing analytics experience.
Experience building executive-level dashboards (Power BI preferred, but not exclusively required).
Working knowledge of SQL for data validation and joins.
Experience working with marketing data across multiple systems (HubSpot, Salesforce, GA4, paid channels).

Marketing Analytics Specialist

Key skills