Performance Marketing Associate

Centerfield is a leading provider of outcome-based digital marketing solutions, delivering personalized omnichannel experiences for top brands. They are seeking a Performance Marketing Associate to manage and optimize paid traffic campaigns, ensuring alignment with customer acquisition goals through analytics and cross-functional collaboration.

Responsibilities:

• Plan, launch, and manage campaigns across Centerfield properties to drive efficient user acquisition
• Own end-to-end execution and optimization of campaigns, ensuring performance aligns with gross profit goals
• Continuously optimize bids, budgets, filters, and targeting to improve efficiency and scale profitable traffic
• Evaluate publisher sources, lead quality, and traffic patterns to optimize performance
• Proactively identify optimization and growth opportunities and scale campaigns that deliver strong acquisition and conversion results
• Analyze traffic and conversion data to uncover trends, diagnose issues, and inform strategy
• Build and execute structured testing roadmaps (A/B tests on creative, bids, filters, landing pages, audiences) to improve conversion rates and cost efficiency
• Partner with data and analytics teams to understand consumer behavior, funnel performance, and downstream conversion
• Analyze large datasets to identify performance trends, diagnose issues, and guide bid, budget, and targeting decisions
• Produce regular performance dashboards and deep-dive reports with actionable insights and strategic recommendations
• Present clear, concise performance summaries to internal and external stakeholders, translating complex metrics into meaningful, data-driven takeaways
• Partner with product, engineering, business development, and operations teams to ensure alignment on targeting, funnel performance, and acquisition goals
• Work with product teams to test, refine, and launch new landing page and thank-you page experiences that improve conversion and overall funnel efficiency

Requirements:

• 2+ years of experience managing paid search or paid social marketing campaigns with an ROI target
• Experience in digital/performance marketing, media buying, lead generation, or growth marketing
• Strong understanding of real-time bidding, auction dynamics, and automated bidding strategies
• Experience managing campaigns to specific performance metrics and ROI goals
• High proficiency in Excel/Sheets; able to analyze large datasets, identify trends, and communicate insights clearly
• Experience building dashboards and performance reports
• Understanding of funnel optimization, landing page testing, and conversion rate optimization
• Strong written and verbal communication skills for sharing insights with cross-functional, leadership, and external clients
• Analytical, detail-oriented mindset with the ability to diagnose issues, ask the right questions, and develop data-backed solutions
• Self-starter who can manage multiple projects, prioritize effectively, and operate independently in a fast-paced environment
• Hands-on experience with lead generation marketplaces (MediaAlpha, QuinStreet, EverQuote, DMS, or similar)
• Bachelor's degree in Marketing, Economics, Statistics, Finance, or another quantitative field
• Proficiency with Looker (strongly preferred)
• Experience in insurance or financial services verticals
• Working knowledge of SQL and URL structure with the ability to troubleshoot
• Understanding of compliance requirements (e.g., TCPA and insurance marketing regulations)