Develop a comprehensive marketing strategy for the Danpower Group – from target group analysis to a cross-media marketing mix
Actively shape our brand positioning and strengthen market recognition
Plan and manage B2B and B2C campaigns including social media, web and traditional formats
Ensure a consistent, strong brand presence across all touchpoints
Take responsibility for the marketing budget and plan efficient resource allocation
Analyze market and competitor trends and develop concrete measures
Provide functional and disciplinary leadership of a growing marketing team
Report directly to executive management and work closely on the strategic direction of marketing

University degree in Marketing, Communications, Business Administration or a comparable qualification with relevant further training
Professional experience and expertise in marketing/communications – ideally in the energy sector
Solid knowledge in brand management, employer branding, brand strategy and digital marketing in a technically oriented environment
Confident handling of digital tools (e.g., CRM, CMS, social ads, Google Analytics, Adobe, etc.) and MS Office programs
Practical experience with AI-based content creation and automation tools
Strong communication skills in German
Good English skills are an advantage

Family-friendly policies & flexibility
Remote work
Family-friendly, flexible working hours
Special leave
Part-time opportunities
Coverage of childcare costs (up to compulsory school age – including meal costs)
30 days of annual leave per year + December 24 and December 31 off
Subsidies / financial support for job-related relocations
Pluxee health card – vouchers
Support for company pension schemes or capital-forming benefits (VwL); salary paid over more than twelve months
Mobility subsidy for a job ticket
Company bike leasing (Jobrad)
Personal development, training and further education
Coaching, workshops and team-building
Coverage of costs for personal and professional development
Opportunities for vocational training and dual study programs
Job rotation and internal advancement opportunities
Permanent employment contract
Bonuses for value-adding ideas
Team events
Employee referral bonus program

Head of Marketing – Energy Sector

Key skills