Key skills
SalesforceCRMCommunicationAccount ManagementSales
About this role
Role Overview
- Identify and map new buyer personas within existing customer accounts beyond traditional operations leaders
- Build customer profiles that include roles, responsibilities, incentives, and pain points across teams such as: ecommerce, marketing, CX, growth, product
- Maintain accurate account and contact mapping in Salesforce
- Build targeted outbound campaigns focused on upsell and cross-sell motions within the customer base
- Develop messaging tailored to specific personas and solutions, including: Estimated delivery dates, Personalized unboxing experiences, Post-purchase notifications, Branded tracking portals, Inventory planning, Shipment protection
- Execute outreach across approved engagement tools (email, phone, LinkedIn, sequences)
- Generate qualified expansion conversations and meetings for AEs, Expansion AEs, or Account Managers
- Qualify interest, use case, timing, and internal ownership before handoff
- Partner closely with Sales, Account Management, and Customer teams to align on account context
Requirements
- 3+ years of experience in Sales Development, Business Development, or Account Expansion
- Ability to research, map, and engage multiple stakeholders within a single account
- Strong written and verbal communication skills with a consultative mindset
- Comfortable running outbound motions with existing customers (not just cold outreach)
- Experience working in Salesforce or similar CRM
- Ability to collaborate cross-functionally while owning your own book of accounts
- Bias toward action, experimentation, and iteration in a fast-paced environment
Benefits
- Health insurance
- 401(k) plan
- Paid time off
- Flexible work arrangements