Principal Marketing Program Manager

Role Overview

• Manage the end-to-end execution of full-funnel marketing programs by partnering with cross-functional teams (content, design, demand, product marketing, product, legal, etc.) to source content, promotional materials, and target lists. This includes managing project timelines, developing the bill of materials, and securing the necessary resources and budget for successful execution. Primary focus on corporate marketing programs, with additional cross-functional programs as bandwidth allows.
• Monitor, analyze, and optimize marketing programs to ensure efficiency and effectiveness in achieving program goals. This includes real-time monitoring and adjustments, as needed, as well as longer-term reviews to gauge how leads are maturing through the funnel. Utilize best practices, analysis, and hypothesis testing to continually improve programs.
• Establish and own program metrics and goals, proactively identify and address risks, track progress to make real-time adjustments, and effectively document and communicate marketing plans to stakeholders.
• Partner with marketing operations to establish program tracking, nurture flow alignment, lead follow up workflows, and reporting requirements as needed.
• Continuously evolve program plans each quarter by fostering innovative ideas to drive better business results, while maintaining regular communication with stakeholders and team members on project status, progress, risks, and potential delivery challenges.
• Hold ongoing retrospectives to promote continuous process improvements, execute and track quarterly goals that align to business priorities, and collaborate regularly with all go-to-market teams.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Requirements

• 10+ years of experience in program management, strategy, and operations in Marketing, at a high-growth B2B SaaS company.
• Proven expertise in managing large-scale marketing launches and campaigns, coordinating multiple workstreams, deliverables, stakeholders, and cross-functional teams.
• Strong analytical, planning, and organizational skills, with the ability to manage competing priorities and navigate ambiguity.
• Proficiency with project management tools and methodologies (e.g., Airtable, Jira, Google Sheets) and experience working in Google Suite, Salesforce, and Tableau.
• Experience managing budgets, working with vendors, and ensuring efficient resource allocation.
• Strong verbal and written communication skills, with the ability to articulate strategies, convey complex information concisely, and effectively engage with all levels of the organization, including senior leadership.
• Highly process-oriented with a structured approach to campaign management—building timelines, trackers, and bills of materials, setting agendas, running meetings, and driving accountability across teams.

Tech Stack

• Tableau

Benefits

• Full time employees receive a competitive total compensation package along with employee-led remote and flexible working
• health benefits
• and much, much more.